Campaign creation and writing
Organising your story, explaining the need, stating the funding goal, describing how money will be used, and writing a clear call to action.
Here is what the common terms mean in plain English. The exact deliverables are agreed for each project.
Organising your story, explaining the need, stating the funding goal, describing how money will be used, and writing a clear call to action.
Designing or planning campaign graphics, short promotional copy, and visual materials that make the message easier to understand.
Planning how and where to share the campaign with relevant audiences. Paid advertising spend is separate unless stated in writing.
Improving a page's title, headings, description, structure, and relevant wording so search engines can better understand it. SEO does not guarantee rankings or donations.
Planning or editing a short video that explains the campaign purpose. Filming, voice-over, stock media, and advanced editing are scoped separately.
Preparing a responsible plan to contact relevant communities, partners, or publishers. It does not mean spam or guaranteed coverage.
Helping arrange the campaign title, story, images, target, and supporting details on a platform you choose. Platform fees may apply separately.
Planning ad messages, audiences, and campaign setup. Ad spend is not included unless your written quote specifically says so.
Providing updates on the agreed work and a summary of completed tasks. Reporting frequency is agreed before the project starts.